Video is 50 times more likely to appear on the first page of Google searches. YouTube is the world’s second biggest search engine after Google. With this in mind, shouldn’t your brand be making online video?
Watershed has put together a fact sheet to help you make great online video. Click on the link below to see more:
View the PDF sheet accompanying the session
Here are some relevant links to videos we will be discussing in our Like Minds immersive session:
SIBANational’s YouTube Channel
The SIBANational YouTube Channel was set up to publicise the work of the Society of National Brewers. The initial video uploaded was a five-minute piece on how planned taxation increases on beer and brewers was going to destroy the industry. It is a good example of how even a high-production value video can drag and repeat itself. The shots are nice to look at, but the movement of the camera in some of the shots but not others is distracting. The lady at 1:37 and other points through the video is clearly an actress, as she is far more comfortable in front of the camera than others. And the man at 4:04, with a pint of London Pride, talking about pride in drinking British Beer amused Johnny and Stephen in the office, but we wondered if it spoiled the message with overt brand placement.
Their second video is basically a clone of the first, with a different order of shots and a less proactive message. Stephen wonders if the production value of the first was so high, they could not afford to spend any more money on a second!
This is the testing ground for all the very latest developments and technologies on YouTube. Current trials include 3D videos, insights into how your videos are doing and a Music Discovery feature, taking advantage of the current craze around YouTube music videos, particularly amongst teens.
Furry Feet TV British Coast Competition
This page holds a very broad range of videos from a very specific topic – the British coastline. There’s a lot to watch and talk about, so get stuck in via #LikeMindsVideo on Twitter.
The Science of Hollywood Films – It’s all in the Chaos Theory
Now we know why we fall asleep at the movies. It’s the math.
A cognitive psychologist from Cornell University studied over 150 films from the past 70 years, shot by shot, to find out just what makes one a snoozer and another an edge-of-the seat thriller.
And the answer, says James Cutting, is neither Brad Pitt nor Halle Berry.
It’s chaos theory.
Mountain bike taken out by antelope
This video went viral and is now receiving millions of views per week.
An interesting video, but does it effectively promote the product for which it is an advert? Who can honestly say they had any idea what it was for until the end? Discuss via #LikeMindsVideo…
A classic film from 1902, the very early days of the motion picture.
The British Pathe has a compelling library of 90,000 videos, spanning 80 years of its illustrious newsreel coverage.
A superb, low-cost and effective video encouraging people to always wear their seatbelts. Won every award imaginable and rightly so.
