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New Facebook Page design: the cons, by the pros

Facebook is rolling out new designs for business Pages. They land on March 30. Is this a good thing, or a bad thing for your brand?

Pros

Private conversations with your fans! Users can now send admins private messages, perfect for ironing out those tricky customer service issues.

The timeline format favours image-led brands. (Have a look at Stephen’s Cadmium page to see how he displays stunning pics to striking effect). Plus, you get to choose the cover photo or large banner image at the top, which is a great way to showcase your wares.

You can also anchor a specific story to the top of your timeline for a week at a time – handy for highlighting special events, or offers.

Each time you land on a Page, you’ll see which of your personal Friends have interacted with it, which is likely, in turn, to increase your engagement.

Cons

No winging it. If you throw any old content on your Facebook Page, the timeline format will make it look cluttered and random. Play around with the Star, Pin and Hide functions to edit your posts, and make the page look pretty.

RIP the custom-designed welcome page. We loved the ‘landing page’ or ‘splash page’, a great tool to get more ‘Likes’ and issue a call to action to new fans – ‘visit our website’, ‘buy our stuff with this exclusive discount’, etc. You can still feature the welcome page as a tab at the top of the new Page. But that’s it.

As always, Facebook has strict rules about promoting brands, so be careful not to use price or purchase information in your cover photo. You can’t even include basic marketing, such as urls, email addresses, ‘Buy Me Now’ or ‘Like this Page’, which some (HubSpot included) consider a little harsh.

The Timeline function is exciting in that it allows you to chronicle the life of your brand by creating a series of ‘milestones’ or special events throughout its history. However, it doesn’t go back far enough for some of Watershed PR’s clients, like the 1,000-year-old Abbotsbury Swannery or Palmers Brewery, which has been brewing finest ales since 1794.

We’ve all got until March 30 to play around with the new design. Have fun, and let us know how you get on!

 

 


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