JetBlack rebranding

Air Control Industries Ltd are based in Axminster, Devon. They specialise in the design and manufacture of industrial air movement products. Their newest range of air extraction units, JetBlack, had just been rebranded. A suite of new studio-style photographs were required, along with demonstration videos.

We photographed and filmed every aspect of the two enclosed units and single wall-mounted unit in use in two days. The photographs were then edited and extracted from the factory backgrounds, then supplied as high-resolution files for use in their brochure. Innovative photo editing techniques meant that the client didn’t have to hire a studio and transport the units to a different location, saving money.

The videos were edited into 2-minute marketing videos for use at trade shows, on social media, embedding on their website and in newsletters. A professional voiceover was recorded. As of February 2020, the videos have received over 3,000 views, impressive for a niche industrial product such as these air extraction booths.